Publicado por Ricardo Alonso Maturana
14/04/2011
Los Badges y la "jueguificación" de la participación en redes sociales generalistas o corporativas puede no ser suficiente para "enganchar" a los usuarios. Importante para diseñadores y administradores o gestores de comunidades.
Gamification is rapidly changing how we engage users and solve problems – affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? This session will deconstruct and analyze successful and failed gamification efforts to identify patterns that will make you succeed at long term customer engagement.