Nueva herramienta de monitorización de la reputación (ORM, Online Reputation Management). En este caso procede de Napa (California) y está dedicada al mundo del vino: Cruvee's mission is to provide business intelligence and performance management services for the wine industry. With unparalleled abilities to assimilate and warehouse massive amounts of dynamically generated data, Cruvee can intelligently parse through this information to get key business insights and help make better business and marketing decisions. This means beyond data warehousing, it has become possible to use technology to apply organization and context to the data and how it is being mined.