Publicado por Ricardo Alonso Maturana
13/06/2010
Joshua Ross (Fleishman Hillard)Presentation: Building a Social Business_ Practical Insights On How to Restructure Your Organization to Succeed in Social Media Presentation [PDF] “A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web…” – Stowe Boyd Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and so on. What’s more, success increasingly requires new cooperation across these groups and often with competitors. Drawn from direct experience and using case studies, this talk will focus on ways that companies are reorganizing business units, developing s...