Building a Social Business: Practical Insights On How to Restructure Your Organization to Succeed in Social Media: Web 2.0 Expo San Francisco 2010 /Joshua Ross (Fleishman Hillard)/ Co-produced by TechWeb & O'Reilly Conferences, May 03 - 06, 2010, San Francisco, CA

Joshua Ross (Fleishman Hillard)

Presentation: Building a Social Business_ Practical Insights On How to Restructure Your Organization to Succeed in Social Media Presentation [PDF] 

“A social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web…” – Stowe Boyd

Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and so on. What’s more, success increasingly requires new cooperation across these groups and often with competitors. Drawn from direct experience and using case studies, this talk will focus on ways that companies are reorganizing business units, developing social governance models and up-leveling employee skills in order to meet the demands that social media place upon 21st century business.