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How Best Buy Energized 170,000 Employees With Social Media (Jeff Bullas)
19/09/2012
Análisis de la estrategia digital de Best Buy para 'empoderar' a sus empleados a traves del Social Media.
Interesantes conclusiones: "The 'Best Buy' case study shows that social media is not just about communicating externally but using the technology and platforms to make your organisation social, connected and energised and from that communicate with your customers in ways that make your brand stand out from the competition".
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