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5 Reputation Fallacies (And How to Avoid Them): Web 2.0 Expo San Francisco 2010 - Co-produced by TechWeb & O'Reilly Conferences, May 03 - 06, 2010, San Francisco, CA

5 Reputation Fallacies (And How to Avoid Them)
F. Randall "Randy" Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Presentation: 5 Reputation Fallacies (And How to Avoid Them) Presentation [PPT] 

Designing a reputation system is hard. Do it right, and you’re likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community.

We often design web reputation systems by drawing from easily-available examples on the Web, but this is an impoverished approach; it often leads the designer to settle on a design solution before they’ve properly understood the context, and framed the design problem. 

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