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A summary of Amazon’s business strategy and revenue model (Smart Insights)
19/09/2012
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Extenso artículo de Dave Chaffey (Smart Insights) en el que recoge una selección de ideas recogidas de distintos documentos y papers para analizar la estrategia digital de Amazon.
"Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it’s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google"
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