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La empresa 2.0 ya está aquí y ha venido para quedarse. Social Networking on Intranets (Jakob Nielsen's Alertbox; August 3, 2009): from "Web 2.0" to "Enterprise 2.0
07/02/2010
Jakob Nielsen's Alertbox, August 3, 2009: Social Networking on Intranets
La empresa 2.0 ya está aquí y ha venido para quedarse. Según este informe de Nielsen de agosto de 2009 las intranets de las grandes empresas incluyen cada vez más herramientas sociales. Las empresas son cada vez más sociedad y, en cierto modo, menos jerarquía o, al menos, la jerarquía está cada vez más matizada por relaciones más complejas y horizontales. El desarrollo de las tecnologías de la web está permitiendo que la vida digital den las organizaciones.
Summary: Community features are spreading from "Web 2.0" to "Enterprise 2.0." Research across 14 companies found that many are making productive use of social intranet features.Through several rounds of research on intranet portals, we've repeatedly reached the same conclusions:When Intranet information architectures are structured according to the org chart, employees have a hard time finding their way around. It's better to structure information according to how people use it, rather than what department owns it. Role-based personalization lets portals bring information to users in centralized views, rather than forcing users to navigate an immense information space to find individual (and dispersed) locations.Social features on intranets take these two trends a step further, creating a "person-structured" intranet IA focused around the individual users as well as other people on the intranet.
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- wiki
- web 2.0
- empresa 2.0
- saas
- blogging
- blogs
- social networks
- social media
- collaboration
- enterprise 2.0
- web2.0
- gestión de comunidades
- social networking
- community management
- training
- tagging
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- rss
- community
- search
- etiquetas
- integration
- social software
- corporate communications
- etiquetado
- content
- intranets
- federated search
- sns
- intranet social features
- intranet usability
- anonymity
- newsfeeds
- company culture
- community managers
- adoption
- enterprise software
- enterprise systems
- enterprise collaboration
- cultura organizativa
- gestor de comunidades
- animación de comunidades
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