Life Beyond Social: The Next Big Thing? « Amnesia Blog

Artículo donde se intenta avizorar qué viene después de la revolución de los Social Media, ahora que la web 2.0 o, mejor aún, la web 3.0 parece no tener marcha atrás. Tres parecen ser los grandes candidatos a generar el próximo ciclo de aumentación de las capacidades humanas: Sexto Sentido, Realidad Aumentada y Publicidad Interactiva. He aquí un resumen del artículo:

"Now the wheels are finally in motion on the Social Media train, I find myself becoming increasingly keen to focus on the next big thing, and the approach to make it all a reality

Sixth Sense

If I were a VC, I’d be backing MIT labs’ Sixth Sense, which conceptualizes R:D Convergence exceptionally well. 

Augmented Reality
And then there’s the combination of real world image recognition [eg, building outlines etc] combined with mobile + internet capabilities (location + web content/data] to provide a situation contextual internet… and it’s already starting to happen, with early Augmented Reality applications starting to appear: check out this Real Estate AR app from Holland.

Truly Interactive Advertising

In a similar vein, I see new forms of advertising developing too, along the lines of an ‘integrated sponsor’ model. For example, in TV, the products and services (whether a car, clothing, furniture, or even fast-food) used in the program could be clicked to get info on that product, including the ability to ‘[Facebook] Like’ the product, and even purchase it direct from your screen"