Museo Smithsonian. Web and New Media Strategy Process

Fundado en 1846, el Smithsonian es el mayor museo y complejo de investigación del mundo, con 19 museos y galerías, el Parque Zoológico Nacional y nuevo instalaciones de investigación.

El enlace lleva a la wiki pública que describe el proceso estratégico de web y nuevos medios del Smithsonian.

Founded in 1846, the Smithsonian is the world's largest museum and research complex, consisting of 19 museums and galleries, the National Zoological Park and nine research facilities.

This is the public wiki for the Smithsonian's Web and New Media strategy process:

A few key guidelines

From senior management, a few key guidelines for the process

1. A clear focus on education
2. Web strategy process has to be sensitive to the challenges of doing more with less.
3. We need to show what’s over the horizon AND how to get there: demonstrate evidence of progress and show how to light the fuse of SI 2.0
4. The Web, moving forward, needs to evolve new and efficient revenue streams (and cost-mitigation scenarios)
5. Use the workshops as an opportunity to REALLY listen

Goals: Aspirational and Achievable Smithsonian

Aspirational Smithsonian: Define the optimum role for SI in next 100 years

• Embrace new models of knowledge creation and dissemination
• Provide better access to knowledge for geographically and demographically diverse audiences
• Provide richer, more engaging means (storytelling) for different types of audiences to engage with our knowledge assets
• Create opportunities for inter-disciplinary collaboration and learning
• Identify new revenue sources to support the ever-growing programs

Achievable Smithsonian: Define and prioritize tactical opportunities for rapid, high impact implementation

• Leverage from among many initiatives currently incubating within SI
• Identify initiatives that test / prove a new concept, to advance an idea, to attract funding, or to promote a culture of rapid innovation
• Define the core competencies and optimum shared services model we need to be successful in the future.