Resources > Semantic search engines

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    The Future of SEO: Panelists At SemTechBiz Weigh In - Semanticweb.com

    Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine,Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A with himhere), provided some insight into why it’s an exciting time to be working in both semantic technology and search – and why that’s also a scary proposition for some in the SEO set who’ve lived by keywords and links.

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    SEO, PPC and Semantics in 2014: What to Expect - Semanticweb.com

     

    Katie McQuater of The Drum recently wrote, “As part of The Drum’s most recent Search supplement, a cross-section of experts from the search marketing industry give their predictions for the space in the year ahead.” McQuater starts with Caragh McKenna, Group Account Director of The Search Agency. McKenna states, “With the introduction of Hummingbird in September online marketers have been abuzz with conjecture on how it will affect site rankings and what it will mean as semantic search evolves to saturate organic search results. In reality semantic search has been merging into users search results over the past two years. Google has been tweaking it’s algorithm to increasingly use semantic and conversational cues to associate related results moving to more user friendly search results with less focus on the ‘primary keyword’.”

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    8 Amazing Facts and Statistics about Semantic SEO (Infographic)

    Previously, search engines crawl and index a particular web page and look at it as a mere string of text elements. It really does not look deeply into the meaning of the words formed by these elements. When someone makes a search, it also creates a pattern of text elements, and what the search engine does is return web pages that best match this same pattern according to rules set by the engine’s algorithms. All these will change in the new era of semantic web. Instead of patterns, algorithms will be reprogrammed to provide search results based on the meaning of the words used for the query. It will try to understand exactly what the user is trying to look, providing a better and more accurate search result.

    Digital Marketing Philippines provides you with these amazing facts and statistics to give you a better understanding of Semantic SEO and how it can help you with your digital marketing efforts in the near future.

    Read more at http://www.business2community.com/infographics/8-amazing-facts-statistics-semantic-seo-infographic-0823568#Wt2JOJTEMDowW4ch.99

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    8 Things You Never Knew About Semantic SEO - Semanticweb.com

    Jomer Gregorio of Business2Communityrecently shared an infographic with eight great facts and statistics about semantic SEO. He writes, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an ‘answer’ engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine.”

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    Deconstructing Google’s Knowledge Graph - semanticweb.com

    Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. The Knowledge Graph was built to help with that mission. It contains information about entities and their relationships to one another – meaning that Google is increasingly able to recognize a search query as a distinct entity rather than just a string of keywords. As we shift further away from keyword-based search and more towards entity-based search, internal data quality is becoming more imperative.”

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    Published on 14.3.2014 by Equipo GNOSS

    La nueva realidad de la búsqueda semántica de viajes con Google

     

    Las compañías de viajes se deben adaptar a la búsqueda semántica de Google 

    La búsqueda de Google se está convirtiendo cada vez más en un asistente personal en relación al motor de búsqueda convencional. Los días en que aparecían los resultados de las búsquedas en primera página basados en el SEO y las palabras clave han pasado ya a la historia. Cuanto antes se den cuenta las empresas de viajes sobre esta nueva realidad y pasen a convertirse en editores de contenidos en vez de publicistas más rápido obtendrán beneficios.

     

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    Published on 6.3.2014 by Equipo GNOSS

    FindMyCarrots, the Semantic Search Engine for Online Travel, Partners with TrustYou

    FindMyCarrots (FmC) has partnered with TrustYou to provide semantic analysis for hotel queries in India. With TrustYou’s robust database and advanced semantic analysis of millions of reviews, including categories like hotel type, bed size, bathroom cleanliness, food, bar, location, amenities, and more, users can now search and filter hotels based on specific criterion. For example, a user could search for “family friendly hotels in Mumbai with delicious seafood and clean bathrooms.”

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    Published on 8.1.2014 by Pablo Hermoso de Mendoza González

    La Fundación Lázaro Galdiano ha creado, en colaboración con la empresa GNOSS, una web semántica que integra un buscador facetado para la Colección del Museo Lázaro Galdiano.

    El proyecto ha tenido como objetivo estructurar y representar semánticamente las obras de la colección de arte de la Fundación, de acuerdo con los principios de Linked Open Data, y valorizarlos para su uso educativo aprovechando las ventajas de las tecnologías semánticas de la plataforma GNOSS.

    La aplicación de la tecnología semántica ha hecho posible desarrollar un espacio digital con una selección de casi 6000 obras de más de 800 autores que integra búsquedas facetadas, generación de contextos educativos y culturales sobre las obras buscadas y sistemas de recomendación.

    http://catalogomuseo.flg.es

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    Published on 8.11.2013 by Equipo GNOSS

    5 Ways To Unlock The Benefits Of Semantic Search

    Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.

    Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more — providing a more interactive, conversational or dialogue-based search result.

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    Published on 28.10.2013 by Equipo GNOSS

    Los problemas de privacidad de Facebook’s Graph Search (Semantic Web)

    Facebook Graph Search se lanzó en marzo de 2013, permitiendo a los usuarios buscar gente, imágenes, lugares e intereses con el motor de búsqueda de Facebook. Los resultados están adaptados a los datos personales del usuario, incluyendo información de los perfiles de los amigos.

    El problema es que el motor encuentra asuntos que, en la práctica, estaban sepultados en el pasado de los muros de Facebook, trayendo a primer plano momentos inoportunos o indiscretos de la vida de los usuarios.

    Publicado en semanticweb.com el: 10/25/2013 4:30:21 PM

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