Next Web: web 3.0, web semántica y el futuro de internet > semantic+search

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    Unlocking the Benefits of Semantic Search: Barbara Starr’s 5 Ways - Semanticweb.com

    She continues, “Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.” One of those ways is to ensure your pages are marked up with the appropriate semantic  markup: “Ensure your webpages employ structured data markup, paying special attention to markup vocabulary from schema.org, as that is recognized by most major search engines at this point in time. There are several great new tools currently available to assist with the process of adding this HTML markup to your pages, including various WordPress plugins and code snippet generators (including Google’s own Structured Data Markup Helper). There is also a new release of RDFace, announced at ISWC 2013 this month, with a special edition for schema.org. Feel free to give it a whirl!”

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    The Future of SEO: Panelists At SemTechBiz Weigh In - Semanticweb.com

    Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine,Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A with himhere), provided some insight into why it’s an exciting time to be working in both semantic technology and search – and why that’s also a scary proposition for some in the SEO set who’ve lived by keywords and links.

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    SEO, PPC and Semantics in 2014: What to Expect - Semanticweb.com

     

    Katie McQuater of The Drum recently wrote, “As part of The Drum’s most recent Search supplement, a cross-section of experts from the search marketing industry give their predictions for the space in the year ahead.” McQuater starts with Caragh McKenna, Group Account Director of The Search Agency. McKenna states, “With the introduction of Hummingbird in September online marketers have been abuzz with conjecture on how it will affect site rankings and what it will mean as semantic search evolves to saturate organic search results. In reality semantic search has been merging into users search results over the past two years. Google has been tweaking it’s algorithm to increasingly use semantic and conversational cues to associate related results moving to more user friendly search results with less focus on the ‘primary keyword’.”

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    8 Amazing Facts and Statistics about Semantic SEO (Infographic)

    Previously, search engines crawl and index a particular web page and look at it as a mere string of text elements. It really does not look deeply into the meaning of the words formed by these elements. When someone makes a search, it also creates a pattern of text elements, and what the search engine does is return web pages that best match this same pattern according to rules set by the engine’s algorithms. All these will change in the new era of semantic web. Instead of patterns, algorithms will be reprogrammed to provide search results based on the meaning of the words used for the query. It will try to understand exactly what the user is trying to look, providing a better and more accurate search result.

    Digital Marketing Philippines provides you with these amazing facts and statistics to give you a better understanding of Semantic SEO and how it can help you with your digital marketing efforts in the near future.

    Read more at http://www.business2community.com/infographics/8-amazing-facts-statistics-semantic-seo-infographic-0823568#Wt2JOJTEMDowW4ch.99

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    Published on 27.10.2014 by Ricardo Alonso Maturana

    8 Things You Never Knew About Semantic SEO - Semanticweb.com

    Jomer Gregorio of Business2Communityrecently shared an infographic with eight great facts and statistics about semantic SEO. He writes, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an ‘answer’ engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine.”

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