HP and Autonomy: Is change coming in enterprise IDOL? KMWorld Magazine

Interesante artículo sobre la evolución de Autonomy tras su compra en 2011 por HP. El artículo expone las nuevas posibilidades que la empresa tiene ligadas a la venta de servicios relacionados con el análisis de los datos para detección de patrones de consumo y/o estrategia de marketing más eficaces evolucionando sobre su actual modelo de negocio centrado en las búsquedas.

Autonomy, prior to its acquisition by Hewlett Packard in 2011, was arguably the best marketer of search and retrieval. Consider these facts. Autonomy had revenues of more than $800 million a year from its search and content processing businesses. Its capabilities spanned traditional search, video search and fraud detection analytics. Autonomy's marketing savvy pivoted on the clever catchphrase "meaning-based computing," and the company branded its technology as IDOL, shorthand for "integrated data operating layer."