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The Power of Social Media Data in Business | Semantic Universe
24/06/2010
"With just about every major brand and celebrity on Facebook and Twitter, the line between social media and popular culture is becoming harder to distinguish by the day. What is evident is the incredible power social media has in uncovering popular sentiment and the way information is being shared and disseminated. The sheer amount of data amassed on any social network on any given day holds an incredible amount of intelligence and insight into where the collective sentiment of the masses lies.
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