Publicado por Ricardo Alonso Maturana
14/07/2015
Desde hace 6 meses, Nuño Alberto Valenzuela Alonso ocupa el cargo de Digital Marketing PE & CE Manager en Accenture. Hasta llegar aquí, Nuño ha recorrido un camino bastante curioso donde podrían destacar su doctorado en Lógica y Filosofía, su paso por China entre los años 93 y 98 o su paso por empresas de diferentes sectores con proyectos muy distintos. Su análisis del mundo digital es único y enriquecedor y su experiencia y su pasión son dos constantes que hacen de él un experto digital en toda regla. Nuño ha ido adquiriendo una fuerte especialización en buscadores y en SEO a lo largo de los años y, en parte, gracias a su paso por empresas como
Publicado por Equipo GNOSS
28/05/2015
En este artículo Bill Slawski hace un repaso de la historia de Google desde el punto de vista de la aplicación, en cada una de sus fases y evoluciones, de las tecnologías y desarrollos vinculados a la Web Semántica. A Timeline to Semantic Web Developments at Google, including Google's Second Patent, the Knowledge Graph, Hummingbird and other inventions.
Publicado por Equipo GNOSS
10/03/2015
Los usuarios son cada vez más exigentes en sus búsquedas. Las personas necesitan respuestas concretas a aspectos concretos y cada vez aumentan más las consultas “long tail” por el mismo motivo. Este artículo presenta 10 claves para entender la web semántica y mejorar el posicionamiento de las webs semánticas.
Publicado por Ricardo Alonso Maturana
27/10/2014
Dave Lloyd of ClickZ.com recently wrote, “People are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info in their queries. Clearly, there’s exponentially more content on the Web than there was even five years ago, and this means the needle-in-a-haystack science of algorithms must become more sophisticated in finding the most effective answers for queries. The expanding use of mobile and voice technologies are also changing how we search. We’ve arrived at a place where literal matching by itself isn’t good enough. In response, we’re moving toward a new normal: semantic search. It’s an idea that’s been in the works for a long time and was described by the Web’s creator
Publicado por Ricardo Alonso Maturana
27/10/2014
She continues, “Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.” One of those ways is to ensure your pages are marked up with the appropriate semantic markup: “Ensure your webpages employ structured data markup, paying special attention to markup vocabulary from schema.org, as that is recognized by most major search engines at this point in time. There are several great new tools currently available to assist with the process of adding this HTML markup to your pages, including various WordPress plugins and code snippet generators (including Google’s own Structured Data Markup Hel...
Publicado por Ricardo Alonso Maturana
27/10/2014
Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine,Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester, semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A wi...
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Publicado por Ricardo Alonso Maturana
27/10/2014
Katie McQuater of The Drum recently wrote, “As part of The Drum’s most recent Search supplement, a cross-section of experts from the search marketing industry give their predictions for the space in the year ahead.” McQuater starts with Caragh McKenna, Group Account Director of The Search Agency. McKenna states, “With the introduction of Hummingbird in September online marketers have been abuzz with conjecture on how it will affect site rankings and what it will mean as semantic search evolves to saturate organic search results. In reality semantic search has been merging into users search results over ...
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Publicado por Ricardo Alonso Maturana
27/10/2014
Previously, search engines crawl and index a particular web page and look at it as a mere string of text elements. It really does not look deeply into the meaning of the words formed by these elements. When someone makes a search, it also creates a pattern of text elements, and what the search engine does is return web pages that best match this same pattern according to rules set by the engine’s algorithms. All these will change in the new era of semantic web. Instead of patterns, algorithms will be reprogrammed to provide search results based on the meaning of the words used for the query. It will try to understand exactly what the user is trying to look, providing a better and more accurate search result. Digital Marketing Philippines provides you with these amazing facts an...
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Publicado por Ricardo Alonso Maturana
27/10/2014
Jomer Gregorio of Business2Communityrecently shared an infographic with eight great facts and statistics about semantic SEO. He writes, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an ‘answer’ engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will ...
Publicado por Ricardo Alonso Maturana
27/10/2014
Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. The Knowledge Graph was built to help with that mission. It contains information about entities and their relationships to o...
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