Recursos > estrategia digital

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    Publicado el 19.9.2012 por Equipo GNOSS

    A summary of Amazon’s business strategy and revenue model (Smart Insights)

    Extenso artículo de Dave Chaffey (Smart Insights) en el que recoge una selección de ideas recogidas de distintos documentos y papers para analizar la estrategia digital de Amazon.

    "Amazon performs exceptionally efficiently measured against revenue per visitor, which is one of the key measures for any commercial website, whether it’s a media site, search engine, social network or a transactional retailer or offers travel or financial services. Of course profit per user would be quite different due to the significantly lower costs of other .coms like Facebook and Google"

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    Publicado el 19.9.2012 por Equipo GNOSS

    A Case Study Documenting Tesco’s Success and Challenges (Business Teacher)

    Artículo resumen de Business Teacher en el que se analiza el modelo de negocio de Tesco. Se incluye acceso a más documentos en los que se profundiza, entre otros temas, en la estrategia digital de la compañía:

    "Tesco is one of the most advanced companies in consumer understanding aided by IT (e.g. Dunhumby and Tesco Clubcard data).  Consumer data has i) shaped product offerings ii) ranges iii) given Tesco a better understanding of consumer segments and shopping profiles and iv) helped marketing to build loyalty and develop promotion offerings that suit target groups".


    "Tesco has looked to increasing efficiency and effectiveness.  Cost savings have been sought from the supply chain, through better use of IT, and from policies and management of suppliers to ensure the greatest value to the business and customer".


     

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    Publicado el 19.9.2012 por Equipo GNOSS

    How Best Buy Energized 170,000 Employees With Social Media (Jeff Bullas)

    Análisis de la estrategia digital de Best Buy para 'empoderar' a sus empleados a traves del Social Media.

    Interesantes conclusiones: "The 'Best Buy' case study shows that social media is not just about communicating externally but using the technology and platforms to make your organisation social, connected and energised and from that communicate with your customers in ways that make your brand stand out from the competition".

     

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