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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    How Google's Social Search Shift Will Impact Your Brand's SEO

    In what could be hailed as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold.

    This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it’s easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content.

    Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    Deconstructing Google’s Knowledge Graph - semanticweb.com

    Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. The Knowledge Graph was built to help with that mission. It contains information about entities and their relationships to one another – meaning that Google is increasingly able to recognize a search query as a distinct entity rather than just a string of keywords. As we shift further away from keyword-based search and more towards entity-based search, internal data quality is becoming more imperative.”

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    Publicado el 24.9.2012 por Equipo GNOSS

    Entity Disambiguation in Google Auto-complete

    Google ha añadido un "entidad desambiguación", junto con la auto-completar al escribir en su consulta de búsqueda. Por ejemplo, cuando un usuario busca Johns Hopkins, google es capaz de distinguir entre la Universidad, el empresario y el hospital.

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    Publicado el 1.8.2012 por Equipo GNOSS

    Introducing the Structured Data Dashboard (Nueva herramienta de Google para datos estructurados)

    Google anuncia la implantación de un nuevo cuadro de mando (the Structured Data Dashboard) en su servicio Herramientas de Webmaster para la monitorización de los datos estructurados que tiene una página web.

    "Google makes use of structured data in a number of ways including rich snippets which allow websites to highlight specific types of content in search results"

    "To provide webmasters with greater visibility into the structured data that Google knows about for their website, we’re introducing today a new feature in Webmaster Tools - the Structured Data Dashboard. The Structured Data Dashboard has three views: site, item type and page-level"

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    Publicado el 24.9.2011 por Equipo GNOSS

    The evolution of Making Page (SEO) – infografía

    La siguiente infografía, elaborada por la web Search Engine Journal, hace un recorrido visual por la evolución del SEO desde que se pusieron en marcha los primeros buscadores. El gráfico muestra como ha ido evolucionando este campo desde los parámetros que imponía Lycos hasta el dominio incuestionable de Google explicando de una forma sencilla los conceptos manejados en cada etapa.

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    Publicado el 9.9.2010 por Equipo GNOSS

    Search: now faster than the speed of type (Blog Oficial de Google)

    Google anuncia Google Instant: mientras tecleas una búsqueda (query): Google ya te muestra referencias de términos similares al que buscas: "Search as you type. It’s a simple and straightforward idea—people can get results as they type their queries. Imagining the future of search, the idea of being able to search for partial queries or provide some interactive feedback while searching has come up more than a few times. Along the way, we’ve even built quite a few demos (notably, Amit Patel in 1999 and Nikhil Bhatla in 2003)".

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    Publicado el 30.7.2010 por Equipo GNOSS

    Consejos SEO de los expertos. Tech Talks - Google I/O 2010. Matt Cutts, Greg Grothaus, Evan Roseman

    Siempre es conveniente ir a las fuentes, pero en el caso de Google y su buscador, resulta especialmente útil. Pocas empresas son tan claras al explicar motivos y métodos.

    La sesión a la que corresponde el vídeo corresponde a una presentación técnica de Mayo de 2010 en la Google I/O. Se planteó como una oportunidad para que los sitios Web de los asistentes fueran revisados por los expertos del equipo de Google Search Quality. Se obtuvo información sobre optimización SEO, y se contestaron preguntas sobre los problemas reales de los desarrolladores al optimizar sus sitios para las búsquedas.

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    Compartido el 13.5.2010 por Ricardo Alonso Maturana

    Google se aproxima a la semántica...a toda pastilla :)

    "The holy grail in web search technology is to be able to ask a simple question, in natural language, and get a simple answer. With Google’s announcement today of Google Squared coming to its search results, the search engine has moved one step closer to that grail"

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    Compartido el 7.6.2009 por Equipo GNOSS

    Wolfram Alpha is not a search engine . Perhaps it will one day become one, but currently it's exactly what its tagline says: a computational knowledge engine.

    However, it looks like Google , it provides you with answers and therefore most users will try to use it as a search engine, which doesn't always yield good results. Once you start asking it the right questions, it'll give you better answers.

    I've spent a couple of days with Wolfram Alpha, and I've learned to love it for all the ways it's different than search engines such as Google. Here are some guidelines which will help you shake off that "search engine" frame of mind and perhaps help you start using Wolfram Alpha to its full potential.

     

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