Recursos > semantic advertising

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    Publicado el 26.4.2012 por Equipo GNOSS

    International Journal of Web & Semantic Technology (IJWesT)

    La revista International journal of Web & Semantic Technology (IJWesT) se trata de una revista de acceso abierto para compartir resultados en teoría, metodología y aplicaciones de la Web y tecnología semántica.

    Entre las áreas de interés incluye:

    • Semantic Query & Search
    • Semantic Advertising and Marketing
    • Linked Data, Taxonomies
    • Collaboration and Social Networks
    • Semantic Web and Web 2.0/AJAX, Web 3.0
    • Semantic Case Studies
    • Ontologies (creation , merging, linking and reconciliation)
    • Semantic Integration, Rules
    • Data Integration and Mashups
    • Unstructured Information
    • Developing Semantic Applications
    • Semantics for Enterprise Information Management (EIM)
    • Knowledge Engineering and Management
    • Semantic SOA (Service Oriented Architectures)
    • Database Technologies for the Semantic Web
    • Semantic Web for e-Business, Governance and e-Learning
    • Semantic Brokering, Semantic Interoperability, Semantic Web Mining
    • Semantic Web Services (service description, discovery, invocation, composition)
    • Semantic Web Inference Schemes
    • Semantic Web Trust, Privacy, Security and Intellectual Property Rights
    • Information discovery and retrieval in semantic web;
    • Web services foundation, Architectures and frameworks.
    • Web languages & Web service applications.
    • Web Services-driven Business Process Management.
    • Collaborative systems Techniques.
    • Communication, Multimedia applications using web services
    • Virtualization
    • Federated Identity Management Systems
    • Interoperability and Standards
    • Social and Legal Aspect of Internet Computing
    • Internet and Web-based Applications and Services

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    Compartido el 1.7.2010 por Ricardo Alonso Maturana

    Magnífico artículo sobre Marketing Semántico de Scott Brinken. Las 7 misiones del Marketing Semántico. Los primeros que lo entiendan serán los elegidos. así comienza el artículo:

    "What should be the role of marketing in the semantic web?

    Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.

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