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    Publicado el 28.5.2015 por Equipo GNOSS

    The Time To Embrace Semantic Search & Dominate The Knowledge Graph Is Right Now!

    Google’s latest ‘shift’ is in this category. And it embraces two thrust areas – ‘semantic search‘ and ‘knowledge graph‘. Online businesses as well as SEO consultants must adapt to them – or suffer!

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    2014 SEO Roadmap: Adopting Semantic Markup

    In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update).

    In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent.

    This has significant implications for SEOs; and, as I speak with some of the smartest SEOs in the world about this shift, one of the recurring themes seems to be a new appreciation for and focus on semantic SEO.

    Smart marketers saw structured data markup as being an important part of their SEO strategy in 2012 and 2013. The trend and push around it has grown substantially — two out of three enterprises surveyed say they plan to make implementing or expanding structured data markup one of their top priorities for 2014 (Clarity Global SEO Conference, September 2013).

    I find that when companies begin thinking about whether or not to spend the time and effort on implementing or expanding semantic markup, most of them hit a snag because they start with the following question.

    Mitul Gandhi

    Mitul Gandhi has had 10+ years of experience in marketing and SEO consulting with Fortune 500 brands, which is the basis for his innovative approach to SEO. As the Co-Founder and Chief Architect of seoClarity, he has patents pending in the field of SEO analysis, and has been quoted in leading industry news sources.

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    How Google's Semantic Search Will Change SEO

    While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

    SEE ALSO: How Google’s Social Search Shift Will Impact Your Brand’s SEO

    Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

    Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    Bringing Speed & Precision to Search with Semantics - Semanticweb.com

    Dave Lloyd of ClickZ.com recently wrote, “People are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info in their queries. Clearly, there’s exponentially more content on the Web than there was even five years ago, and this means the needle-in-a-haystack science of algorithms must become more sophisticated in finding the most effective answers for queries. The expanding use of mobile and voice technologies are also changing how we search. We’ve arrived at a place where literal matching by itself isn’t good enough. In response, we’re moving toward a new normal: semantic search. It’s an idea that’s been in the works for a long time and was described by the Web’s creator Tim Berners-Lee in 2001 but is only recently going live in a way that affects regular users. Webster’s Online Dictionary defines semantic this way: ‘Of or relating to the meanings of words and phrases.’ That’s exactly what semantic search is about: figuring out the meaning of words and phrases as they are used in different contexts and for different purposes. It’s more than just a matching system.”

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    Unlocking the Benefits of Semantic Search: Barbara Starr’s 5 Ways - Semanticweb.com

    She continues, “Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.” One of those ways is to ensure your pages are marked up with the appropriate semantic  markup: “Ensure your webpages employ structured data markup, paying special attention to markup vocabulary from schema.org, as that is recognized by most major search engines at this point in time. There are several great new tools currently available to assist with the process of adding this HTML markup to your pages, including various WordPress plugins and code snippet generators (including Google’s own Structured Data Markup Helper). There is also a new release of RDFace, announced at ISWC 2013 this month, with a special edition for schema.org. Feel free to give it a whirl!”

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    The Future of SEO: Panelists At SemTechBiz Weigh In - Semanticweb.com

    Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine,Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike Arnesen, and author and analyst David Amerland (see our Q&A with himhere), provided some insight into why it’s an exciting time to be working in both semantic technology and search – and why that’s also a scary proposition for some in the SEO set who’ve lived by keywords and links.

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    SEO, PPC and Semantics in 2014: What to Expect - Semanticweb.com

     

    Katie McQuater of The Drum recently wrote, “As part of The Drum’s most recent Search supplement, a cross-section of experts from the search marketing industry give their predictions for the space in the year ahead.” McQuater starts with Caragh McKenna, Group Account Director of The Search Agency. McKenna states, “With the introduction of Hummingbird in September online marketers have been abuzz with conjecture on how it will affect site rankings and what it will mean as semantic search evolves to saturate organic search results. In reality semantic search has been merging into users search results over the past two years. Google has been tweaking it’s algorithm to increasingly use semantic and conversational cues to associate related results moving to more user friendly search results with less focus on the ‘primary keyword’.”

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    8 Amazing Facts and Statistics about Semantic SEO (Infographic)

    Previously, search engines crawl and index a particular web page and look at it as a mere string of text elements. It really does not look deeply into the meaning of the words formed by these elements. When someone makes a search, it also creates a pattern of text elements, and what the search engine does is return web pages that best match this same pattern according to rules set by the engine’s algorithms. All these will change in the new era of semantic web. Instead of patterns, algorithms will be reprogrammed to provide search results based on the meaning of the words used for the query. It will try to understand exactly what the user is trying to look, providing a better and more accurate search result.

    Digital Marketing Philippines provides you with these amazing facts and statistics to give you a better understanding of Semantic SEO and how it can help you with your digital marketing efforts in the near future.

    Read more at http://www.business2community.com/infographics/8-amazing-facts-statistics-semantic-seo-infographic-0823568#Wt2JOJTEMDowW4ch.99

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    8 Things You Never Knew About Semantic SEO - Semanticweb.com

    Jomer Gregorio of Business2Communityrecently shared an infographic with eight great facts and statistics about semantic SEO. He writes, “The search engine as we know it is radically changing. From a technical point of view, it is evolving from merely a ‘search’ engine into what can rather be called an ‘answer’ engine. This change is already happening right before our eyes and is slowly but surely being integrated into algorithms – practically changing how search will be done in the future. As a business owner or digital marketer, one must have a clear understanding of what constitutes semantic search and how it will affect the way SEO will operate in the near future. First and foremost would be an understanding of the definitions beginning with the basic workings of a traditional search engine.”

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    Publicado el 28.10.2013 por Equipo GNOSS

    Los problemas de privacidad de Facebook’s Graph Search (Semantic Web)

    Facebook Graph Search se lanzó en marzo de 2013, permitiendo a los usuarios buscar gente, imágenes, lugares e intereses con el motor de búsqueda de Facebook. Los resultados están adaptados a los datos personales del usuario, incluyendo información de los perfiles de los amigos.

    El problema es que el motor encuentra asuntos que, en la práctica, estaban sepultados en el pasado de los muros de Facebook, trayendo a primer plano momentos inoportunos o indiscretos de la vida de los usuarios.

    Publicado en semanticweb.com el: 10/25/2013 4:30:21 PM

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