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Best Buy Case Study (Lithium)
19/09/2012
Análisis del modelo de CRM de Best Buy: "How does one of the leading electronics retailers in the world engage its audience, provide support, build advocacy, and provide recommendations across multiple channels, in a scalable and manageable way?".
"Factoring in call deflection and sales influence, our online community engagements provide around a $5MM benefit to the organization".
Copyright
- The original license is kept.
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