Comment of the Day: Semantic Marketing

Interesante artículo de Richard Macmanus que resume otro original de Scott Brinken aún más interesante, sobre Marketing Semántico. Para iniciarse en el tema (los que no anden muy lejos).

Como resumen, estas son las posibles misiones del Marketing Semántico según el autor del artículo:

"7 possible missions for "semantic marketing":

1. Marketing becomes the champion of generating the underlying data.
2. Marketing views categorization, metadata, RDF graphs, relevant microformats, etc., as a new kind of market positioning and placement -- "semantic branding", if you will.
3. Marketing takes a much broader view of distribution and promotion of its semantic web data in search engines and vertical networks (SEO++), including the sponsorship or creation of new niche semantic networks.
4. Marketing comes up with new ways to incentivize the conversion of semantic web interactions in real business objectives.
5. Marketing will have a real challenge with tracking and attributing distributed data in the semantic web to measure its impact -- from multi-touch marketing to micro-touch marketing. Hard problem but entrepreneurial ingenuity will prevail.
6. Marketing will want to leverage other people's data in their own value-add mash-ups (interesting "joint venture" semantic data partnerships), as well as for internal-only apps focused on market research and competitive intelligence.
7. Marketing will need to be concerned with brand protection in the semantic web: quality control to watch for bad data, conflicting data, competitive misuse, etc."