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    Published on 28.5.2015 by Ricardo Alonso Maturana

    How Google's Semantic Search Will Change SEO

    While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

    SEE ALSO: How Google’s Social Search Shift Will Impact Your Brand’s SEO

    Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

    Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.