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    Published on 13.5.2010 by Ricardo Alonso Maturana

    Why Content Curation Is Here to Stay (Mashable!)

    La organización y filtrado de la información ha llegado aquí para quedarse, según argumenta este artículo de Steve Rosenbaum, que reflexiona sobre la integración de la inteligencia humana en la capacidad de los sistemas para manejar la información. Parece indudable que nuestros sistemas son cada vez más inteligentes, pero que su evolución depende críticamente de introducir inteligencia humana, al menos en los momentos más críticos (los de organización, decisión, evaluación, etc...).

    El debate sobre la agregación de contenido entre los creadores y los organizadores es ahora uno de los grandes espacios del conflicto sobre los contenidos en internet. El artículo define curation como: "the act of human editors adding their work to the machines that gather, organize and filter content".  y comienza así:

    "The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. It turns out that lots of smart and passionate people are taking sides and voicing their opinions.

    In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience..."

    Steve Rosenbaum is the CEO of, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at

     Recurso originalmente publicado en Mashable! el: 03/05/2010 20:49:31




    Published on 19.4.2010 by Ricardo Alonso Maturana

    Ning: Failures, Lessons and Six Alternatives (Mashable!)


    Muy interesante artículo en el que se cita a Jason Rosenthal, nuevo CEO de Ning,que reflexiona sobre la naturaleza del negocio de las redes sociales, el nuevo modelo de negocio de Ning y el hecho de que es ontológicamente imposible algo free en internet: "alguién lo paga (siempre)"

    El negocio en de Ning estaba en sus clientes premium (que pagarán más en el futuro) Estos clientes estaban penalizados por el coste que debía soportar Ning llevando a hombros a sus clientes free: aunque demandaban más funcionalidades, ning no podría satisfacerlos. A partir de ahora se concentrará en ellos.

    La idea es que si lo hacemos bien, pagaremos, pero pagaremos cada vez menos por mejores servicios, como ha pasado con la música en internet con iTunes o Spotyfi. El artículo propone, por último, alternativas a Ning, pero considerando que el asunto es muy vidrioso: si Ning, el mayor espacio de redes sociales no ha sido capaz de dar con el modelo de negocio ¿quién lo hará?, se pregunta Rosenthal.

    Resumen del artículo:

    "Ning, the network of social networks that boasted 20 million visitors a month, is making massive staff cutbacks and has announced a complete end to free services for its users. Those who pay for premium services will be asked to pay more, and those who are getting their social networks free of charge will be asked to fork over or phase off the Ning platform.

    Ning says: "My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us (...) So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity. We will phase out our free service.”

    VP Advocacy John MacDonald added, “I feel confident that this change in direction will be very positive for our premium service customers because Ning will be 100% focused on delivering the features and services which benefit you and help you achieve your goals.”

    The Cost of Free

    We’re not sure how pricing will change over the next few weeks, but what we do know is that the dotcom-era free-for-all of apps, services and content for end users is not-so-gradually coming to a halt. In the light of economic reality, nothing is free. Someone — be it an advertiser, an administrator, an investor or an entrepreneur — is footing the bill for every one and zero that’s electronically transmitted across this great Internet of ours.

    And just as we’ve grown used to paying for music through apps such as iTunes and getting cheap access to films online through Netflix, it’s about time we suck it up as consumers and start paying for the bandwidth we use, from web hosting to online storage to site creation and maintenance. As we all know, there’s no such thing as a free lunch.

    Ning Alternatives

    Of course, we want to provide some alternatives, but with this critical caveat:

    Ning is one of the largest and most-visited networks of social sites in its class. If Ning can’t succeed in letting users build free social network sites, it might not be a viable business model for the other guys, either — and you might have to pack your digital bags again in another year or two.

    (...) advertises itself as having “a cleaner interface” and “more features” than Ning. It’s a do-it-yourself platform that lets you create networks around any kind of content. To see an example, check out BlackBerry Leaks, a site for BlackBerry fanatics.

    Spruz is one site that’s specifically reaching out to Ning users, hoping to help ease their transition to a new platform. Saying he knew Ning was destined for implosion, CEO Jay Roberts"




    Published on 18.4.2010 by Ricardo Alonso Maturana

    20 Essential Social Media Resources You May Have Missed (Mashable!)


    Este post muestra las últimas y mejores herramientas, tendencias y estrategias para "navegar" en las siempre turbulentas aguas de los social media. Para los que necesites y/o quieren surfear sobre la ola buena permite hacerse una idea de un vistazo rápido de las propuestas más interesantes. Como dicen ellos mismos, se necesita un fin de semana para pasear por este conjunto de recursos...y es verdad.

    "Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters.

    Social Media

    5 Ways Facebook Changed Dating (For the Worse)

    HOW TO: Create Free Music Playlists Online

    10 Fantastic Photoshop Tutorials on YouTube

    How Journalists are Using Social Media for Real Results

    5 Tips for Creating the Perfect Profile Pic

    12 Chatroulette Clones You Should Try

    Why Banning Social Media Often Backfires

    HOW TO: Prevent and Report Online Stalking

    5 Ways to Reduce Social Media Distractions and Be More Productive

    HOW TO: Maximize Your Content’s Reach on the Social Web

    HOW TO: Boost Your SEO with a YouTube Channel

    For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.

    Tech & Mobile

    10 Amazing Musical Instrument iPhone Apps

    10 Great iPhone Apps for Growing a Garden

    5 Amazing Android Apps for Baseball Fans

    8 of the Best Chrome Extensions for Web Designers

    4 Key Web Developer Community Resources

    Six Twitter App Models That Stand a Chance

    For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.


    How Companies Should Approach the New Twitter Advertising Model

    HOW TO: Target Social Media Influencers to Boost Traffic and Sales

    5 Ways For Small Companies To Better Engage Reporters

    For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.