Recursos > Categoria > SEO: Optimización para motores de búsqueda - Next Web: web 3.0, web semántica y el futuro de internet

SEO Semántico: de etiquetas y palabras clave a ontologías

03/08/2018

En este artículo, Bill Slawski, la persona que más y mejor ha estudiado las patentes desarrolladas por Google y sus efectos en el posicionamiento web, divulga como en el algoritmo de búsqueda de Google ya no es tan importante las etiquetas que ponemos a un artículo o post cuanto la estructuración "ontológica" de su contenido. Lo que Google está valorando son aquellas fuentes que le proporcionan un conocimiento claro y distinto, es decir, que le dan la información sobre qué entidades existen en su contenidos, cuales son sus atributos y con qué están relacionados. Cuando al publicar un contenido digital, estás publicando datos en RDF/OWL, haciendo transparente a Google cuales son los "hec...

Categorías

Etiquetas

Qué son las entidades y su implicación en el SEO

Publicado por Ricardo Alonso Maturana

01/02/2018

Qué son las entidades y su implicación en el SEO

Del Knowledge Graph al Knowledge Vault

Categorías

SEO: Optimización para motores de búsqueda

Etiquetas

Nuño Valenzuela Alonso: "Los fundamentos de internet son lógicos y filosóficos".

Publicado por Ricardo Alonso Maturana

14/07/2015

Nuño Valenzuela Alonso: "Los fundamentos de internet son lógicos y filosóficos".

Desde hace 6 meses, Nuño Alberto Valenzuela Alonso ocupa el cargo de Digital Marketing PE & CE Manager en Accenture. Hasta llegar aquí, Nuño ha recorrido un camino bastante curioso donde podrían destacar su doctorado en Lógica y Filosofía, su paso por China entre los años 93 y 98 o su paso por empresas de diferentes sectores con proyectos muy distintos. Su análisis del mundo digital es único y enriquecedor y su experiencia y su pasión son dos constantes que hacen de él un experto digital en toda regla. Nuño ha ido adquiriendo una fuerte especialización en buscadores y en SEO a lo largo de los años y, en parte, gracias a su paso por empresas como Antena3, Google vid...

Categorías

Etiquetas

Semantic SEO for the Automotive Industry

Publicado por Ricardo Alonso Maturana

28/05/2015

Semantic SEO for the Automotive Industry

Cars are typically characterized by many technical features. Also, the location of offer and demand matters, both for used and new cars. This in combination with the vast amount of possibilities to configure a certain car model makes it very difficult to articulate the exact strengths and features of a certain make and model to potential customers, and makes the matchmaking process very complex.
This talk shows examples of how leading brands in the automotive segment can combine GoodRelations, the Vehicle Sales Ontology, schema.org, and brand-specific extensions to articulate their value proposition to both traditional Web search engines and to novel applications.This is a video recording of my talk at the London Semantic Tech & Business Conference 2011. For more information, see ...

Categorías

Etiquetas

How Google's Social Search Shift Will Impact Your Brand's SEO

Publicado por Ricardo Alonso Maturana

28/05/2015

In what could be hailed as the update that sparked an all-out Internet riot, Google has launched "Search, plus your World," which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold.This could prove to be an even bigger search engine development than Google's infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it’s easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content.Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web a...

Categorías

Etiquetas

How Google's Semantic Search Will Change SEO

Publicado por Ricardo Alonso Maturana

28/05/2015

How Google's Semantic Search Will Change SEO

While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO. SEE ALSO: How Google’s Social Search Shift Will Impact Your Brand’s SEO Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element. Erin Everhart is the director of web and social media marketing at 352 M...

Categorías

SEO: Optimización para motores de búsqueda

Etiquetas

5 Questions About Semantic SEO

Publicado por Ricardo Alonso Maturana

28/05/2015

Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech stack, folks who work on semantic web standards, and representatives from the search engines, all coming together to discuss the state of the industry. There was a focus on semantic search and structured data markup at the show, reflecting the expansion of schema.org and Google Knowledge Graph as well as Bing Snapshots and the growing influence of the Open Graph Protocol.Aaron Bradley wrote up a fantastic list of key takeaways from the conference, and if you're attempting to get your head around semantic search, it's a great starting point. Blatant plug alert: I'll be talking about how to strategically adjust for these shifts in my ta...

Categorías

SEO: Optimización para motores de búsqueda

Etiquetas

10 claves para entender la web semántica

Publicado por Equipo GNOSS

10/03/2015

10 claves para entender la web semántica

Los usuarios son cada vez más exigentes en sus búsquedas. Las personas necesitan respuestas concretas a aspectos concretos y cada vez aumentan más las consultas “long tail” por el mismo motivo. Este artículo presenta 10 claves para entender la web semántica y mejorar el posicionamiento de las webs semánticas.

Categorías

Etiquetas

Bringing Speed & Precision to Search with Semantics - Semanticweb.com

Publicado por Ricardo Alonso Maturana

27/10/2014

Bringing Speed & Precision to Search with Semantics - Semanticweb.com

Dave Lloyd of ClickZ.com recently wrote, “People are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info in their queries. Clearly, there’s exponentially more content on the Web than there was even five years ago, and this means the needle-in-a-haystack science of algorithms must become more sophisticated in finding the most effective answers for queries. The expanding use of mobile and voice technologies are also changing how we search. We’ve arrived at a place where literal matching by itself isn’t good enough. In response, we’re moving toward a new normal: semantic search. It’s an idea that’s been in the works for a long time and was described by the Web’s creator Tim...

Categorías

Etiquetas

Unlocking the Benefits of Semantic Search: Barbara Starr’s 5 Ways - Semanticweb.com

Publicado por Ricardo Alonso Maturana

27/10/2014

Unlocking the Benefits of Semantic Search: Barbara Starr’s 5 Ways - Semanticweb.com

She continues, “Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.” One of those ways is to ensure your pages are marked up with the appropriate semantic markup: “Ensure your webpages employ structured data markup, paying special attention to markup vocabulary from schema.org, as that is recognized by most major search engines at this point in time. There are several great new tools currently available to assist with the process of adding this HTML markup to your pages, including various WordPress plugins and code snippet generators (including Google’s own Structured Data Markup Hel...

Categorías

Etiquetas