Recursos > martin hepp

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    Semantic SEO for the Automotive Industry

    Cars are typically characterized by many technical features. Also, the location of offer and demand matters, both for used and new cars. This in combination with the vast amount of possibilities to configure a certain car model makes it very difficult to articulate the exact strengths and features of a certain make and model to potential customers, and makes the matchmaking process very complex.
    This talk shows examples of how leading brands in the automotive segment can combine GoodRelations, the Vehicle Sales Ontology, schema.org, and brand-specific extensions to articulate their value proposition to both traditional Web search engines and to novel applications.

    This is a video recording of my talk at the London Semantic Tech & Business Conference 2011. For more information, see semtechbizuk2011.semanticweb.com/sessionPop.cfm?confid=63&proposalid=4385

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    Publicado el 12.11.2012 por Ricardo Alonso Maturana

    Events/ISWC2012 - GoodRelations Wiki

     

    A Hands-on Introduction to the GoodRelations Ontology, Schema.org, RDFa and Microdata Authoring, Google Rich Snippets for Products, Yahoo, Bing, and Linked Open Commerce

    GoodRelations Event
    Title ISWC 2012 Tutorial: The Web of Data for E-Commerce in Brief
    Instructor Martin Hepp
    Date Nov 12, 2012
    Time Morning (half-day)
    Country USA
    City Boston, MA
    Location The Boston Park Plaza Hotel & Towers, Room 8
    Tags linkeddata, semanticweb, tutorial, rdfa, microdata, goodrelations
    Language English
    Audience researchers and practitioners
    URL http://iswc2012.semanticweb.org/


    Breaking News: Google, Bing, Yahoo, and Yandex integrated the full GoodRelations vocabulary into schema.org! We will cover the technical details and implications for researchers and practitioners in detail!

    Summary

    The GoodRelations ontology (http://purl.org/goodrelations/) is one huge success story of applying Semantic Web technology to business challenges. In this tutorial, we will (1) give a comprehensive overview and hands-on training on the conceptual structures of the GoodRelations ontology including patterns for ownership and demand, (2) present the full tool chain for producing and consuming GoodRelations-related data, (3) explain the long-term vision of linked open commerce, (4) describe the main challenges for future research in the field, and (5) discuss advanced topics, like access control, identity and authentication (e.g. with WebID); micropayment services (like Payswarm), and data management issues from the publisher and consumer perspective.

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