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    Publicado el 19.4.2010 por Ricardo Alonso Maturana

    Ning: Failures, Lessons and Six Alternatives (Mashable!)

     

    Muy interesante artículo en el que se cita a Jason Rosenthal, nuevo CEO de Ning,que reflexiona sobre la naturaleza del negocio de las redes sociales, el nuevo modelo de negocio de Ning y el hecho de que es ontológicamente imposible algo free en internet: "alguién lo paga (siempre)"

    El negocio en de Ning estaba en sus clientes premium (que pagarán más en el futuro) Estos clientes estaban penalizados por el coste que debía soportar Ning llevando a hombros a sus clientes free: aunque demandaban más funcionalidades, ning no podría satisfacerlos. A partir de ahora se concentrará en ellos.

    La idea es que si lo hacemos bien, pagaremos, pero pagaremos cada vez menos por mejores servicios, como ha pasado con la música en internet con iTunes o Spotyfi. El artículo propone, por último, alternativas a Ning, pero considerando que el asunto es muy vidrioso: si Ning, el mayor espacio de redes sociales no ha sido capaz de dar con el modelo de negocio ¿quién lo hará?, se pregunta Rosenthal.

    Resumen del artículo:

    "Ning, the network of social networks that boasted 20 million visitors a month, is making massive staff cutbacks and has announced a complete end to free services for its users. Those who pay for premium services will be asked to pay more, and those who are getting their social networks free of charge will be asked to fork over or phase off the Ning platform.

    Ning says: "My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us (...) So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity. We will phase out our free service.”

    VP Advocacy John MacDonald added, “I feel confident that this change in direction will be very positive for our premium service customers because Ning will be 100% focused on delivering the features and services which benefit you and help you achieve your goals.”

    The Cost of Free

    We’re not sure how pricing will change over the next few weeks, but what we do know is that the dotcom-era free-for-all of apps, services and content for end users is not-so-gradually coming to a halt. In the light of economic reality, nothing is free. Someone — be it an advertiser, an administrator, an investor or an entrepreneur — is footing the bill for every one and zero that’s electronically transmitted across this great Internet of ours.

    And just as we’ve grown used to paying for music through apps such as iTunes and getting cheap access to films online through Netflix, it’s about time we suck it up as consumers and start paying for the bandwidth we use, from web hosting to online storage to site creation and maintenance. As we all know, there’s no such thing as a free lunch.

    Ning Alternatives

    Of course, we want to provide some alternatives, but with this critical caveat:

    Ning is one of the largest and most-visited networks of social sites in its class. If Ning can’t succeed in letting users build free social network sites, it might not be a viable business model for the other guys, either — and you might have to pack your digital bags again in another year or two.

    (...)

    Grou.ps advertises itself as having “a cleaner interface” and “more features” than Ning. It’s a do-it-yourself platform that lets you create networks around any kind of content. To see an example, check out BlackBerry Leaks, a site for BlackBerry fanatics.

    Spruz is one site that’s specifically reaching out to Ning users, hoping to help ease their transition to a new platform. Saying he knew Ning was destined for implosion, CEO Jay Roberts"

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    Publicado el 18.4.2010 por Ricardo Alonso Maturana

    20 Essential Social Media Resources You May Have Missed (Mashable!)

     

    Este post muestra las últimas y mejores herramientas, tendencias y estrategias para "navegar" en las siempre turbulentas aguas de los social media. Para los que necesites y/o quieren surfear sobre la ola buena permite hacerse una idea de un vistazo rápido de las propuestas más interesantes. Como dicen ellos mismos, se necesita un fin de semana para pasear por este conjunto de recursos...y es verdad.

    "Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters.

    Social Media

    5 Ways Facebook Changed Dating (For the Worse)

    HOW TO: Create Free Music Playlists Online

    10 Fantastic Photoshop Tutorials on YouTube

    How Journalists are Using Social Media for Real Results

    5 Tips for Creating the Perfect Profile Pic

    12 Chatroulette Clones You Should Try

    Why Banning Social Media Often Backfires

    HOW TO: Prevent and Report Online Stalking

    5 Ways to Reduce Social Media Distractions and Be More Productive

    HOW TO: Maximize Your Content’s Reach on the Social Web

    HOW TO: Boost Your SEO with a YouTube Channel

    For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook.

    Tech & Mobile

    10 Amazing Musical Instrument iPhone Apps

    10 Great iPhone Apps for Growing a Garden

    5 Amazing Android Apps for Baseball Fans

    8 of the Best Chrome Extensions for Web Designers

    4 Key Web Developer Community Resources

    Six Twitter App Models That Stand a Chance

    For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook.

    Business

    How Companies Should Approach the New Twitter Advertising Model

    HOW TO: Target Social Media Influencers to Boost Traffic and Sales

    5 Ways For Small Companies To Better Engage Reporters

    For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook.

    ...

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    Compartido el 8.10.2009 por Ricardo Alonso Maturana

    Artículo de Boris Epstein (Fundador y CEO de BINC, una firma de búsquedas profesionales especializada en software para marketplaces. Boris Epstein trabaja también sobre reclutamiento, búsqueda de empleo y planes de carrera desde AskBinc.com.

    Boris Epstein is the CEO and Founder of BINC, a Professional Search Firm that specializes in the Software Marketplace. Boris shares his thoughts about the recruitment industry, job hunting and career advice at AskBinc.com.

    En este artículo, Epstein reflexiona sobre el uso de las plataformas de redes sociales y, en particular, de facebook como espacio para desarrollar estrategias de networking profesional. Nos cabe la duda de que, para uso profesional, resulten suficientes  las herramientas que ofrecen esta clase de redes, que fueron pensadas y concebidas para networkin social.

    El autor considera el asunto más desde el punto de vista de cómo puede aprovecharse la potencia de estas redes para usos profesionales, más que desde el punto de vista de si lo que ofrecen es suficiente.

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    Compartido el 7.6.2009 por Equipo GNOSS

    Wolfram Alpha is not a search engine . Perhaps it will one day become one, but currently it's exactly what its tagline says: a computational knowledge engine.

    However, it looks like Google , it provides you with answers and therefore most users will try to use it as a search engine, which doesn't always yield good results. Once you start asking it the right questions, it'll give you better answers.

    I've spent a couple of days with Wolfram Alpha, and I've learned to love it for all the ways it's different than search engines such as Google. Here are some guidelines which will help you shake off that "search engine" frame of mind and perhaps help you start using Wolfram Alpha to its full potential.

     

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