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    Publicado el 3.8.2018 por Equipo GNOSS

    SEO Semántico: de etiquetas y palabras clave a ontologías

    En este artículo, la persona que más y mejor ha estudiado las patentes desarrolladas por Google y sus efectos en el posicionamiento web, divulga como en el algoritmo de búsqueda de Google ya no es tan importante las etiquetas que ponemos a un artículo o post cuanto la estructuración "ontológica" de su contenido.

    Lo que Google está valorando son aquellas fuentes que le proporcionan un conocimiento claro y distinto, es decir, que le dan la información sobre qué entidades existen en su contenidos, cuales son sus atributos y con qué están relacionados. Cuando al publicar un contenido digital, estás publicando datos en RDF/OWL, haciendo transparente a Google cuales son los "hechos" y las "entidades" de este contenido, Google lo aprecia y lo premia con un mejor posicionamiento.

     

     

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    2014 SEO Roadmap: Adopting Semantic Markup

    In Google’s relentless pursuit of organizing the world’s information, the most exciting shift we’ve seen over the last year is about its ability to understand the “meaning” behind content (via the Knowledge Graph) and queries (via its Hummingbird algorithm update).

    In the past, Google had to rely on the words on the page, matching them to the words that someone searched on. Now, the revolution that is upon us is matching the intent of the query to the suitability of a page that matches that intent.

    This has significant implications for SEOs; and, as I speak with some of the smartest SEOs in the world about this shift, one of the recurring themes seems to be a new appreciation for and focus on semantic SEO.

    Smart marketers saw structured data markup as being an important part of their SEO strategy in 2012 and 2013. The trend and push around it has grown substantially — two out of three enterprises surveyed say they plan to make implementing or expanding structured data markup one of their top priorities for 2014 (Clarity Global SEO Conference, September 2013).

    I find that when companies begin thinking about whether or not to spend the time and effort on implementing or expanding semantic markup, most of them hit a snag because they start with the following question.

    Mitul Gandhi

    Mitul Gandhi has had 10+ years of experience in marketing and SEO consulting with Fortune 500 brands, which is the basis for his innovative approach to SEO. As the Co-Founder and Chief Architect of seoClarity, he has patents pending in the field of SEO analysis, and has been quoted in leading industry news sources.

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    How Google's Semantic Search Will Change SEO

    While the SEO game has changed drastically over the past months, one thing has remained fairly consistent: It’s been driven by keywords — keywords in your URL structure, your META tagging, your content, your links. Whatever way you slice it, keywords are everywhere in SEO.

    SEE ALSO: How Google’s Social Search Shift Will Impact Your Brand’s SEO

    Even among Google’s most recent algorithm updates — Panda, Search Plus Your World and Venice, to name a few — keywords remained relatively unscathed. But the upcoming update to move Google to semantic search technology, according to top Google Search executive Amit Singhal, is adding a whole new element to the game: the human element.

    Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever.

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    Publicado el 28.5.2015 por Ricardo Alonso Maturana

    5 Questions About Semantic SEO

    Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech stack, folks who work on semantic web standards, and representatives from the search engines, all coming together to discuss the state of the industry. There was a focus on semantic search and structured data markup at the show, reflecting the expansion of schema.org and Google Knowledge Graph as well as Bing Snapshots and the growing influence of the Open Graph Protocol.

    Aaron Bradley wrote up a fantastic list of key takeaways from the conference, and if you're attempting to get your head around semantic search, it's a great starting point. Blatant plug alert: I'll be talking about how to strategically adjust for these shifts in my talk at MozCon in early July.

    Marketers have a laundry list of activities to choose from to increase visibility, build brand, and drive engagement. It can be tough to quantify when to work on the hot new thing, especially when the words "Google" and "SEO" are prominently involved. When there are fundamental shifts in the SEO landscape (and I believe we're near the beginning of one of these shifts), search industry practitioners are often asked how to organize a strategy around the new tactical options. Here are five questions that I hope clarify the current state of semantic SEO and structured data markup:

    1. Is "Semantic SEO" a new term?

    2. What do "entity-based search results" look like now?

    3. So is the keyword dead?

    4. Is structured data markup a ranking factor?

    5. Will implementing schema.org markup actually hurt our search engine visibility in the future?

    Bonus question: What's the best move for web publishers?

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    Unlocking the Benefits of Semantic Search: Barbara Starr’s 5 Ways - Semanticweb.com

    She continues, “Understanding how semantic search works at a conceptual level — as well as understanding where it is going — is the key to your ability to leverage it. Below are five ways to unlock the benefits of semantic search.” One of those ways is to ensure your pages are marked up with the appropriate semantic  markup: “Ensure your webpages employ structured data markup, paying special attention to markup vocabulary from schema.org, as that is recognized by most major search engines at this point in time. There are several great new tools currently available to assist with the process of adding this HTML markup to your pages, including various WordPress plugins and code snippet generators (including Google’s own Structured Data Markup Helper). There is also a new release of RDFace, announced at ISWC 2013 this month, with a special edition for schema.org. Feel free to give it a whirl!”

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    Publicado el 27.10.2014 por Ricardo Alonso Maturana

    Deconstructing Google’s Knowledge Graph - semanticweb.com

    Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement:Google’s mission is to organize the world’s information to make it universally accessible and useful. The Knowledge Graph was built to help with that mission. It contains information about entities and their relationships to one another – meaning that Google is increasingly able to recognize a search query as a distinct entity rather than just a string of keywords. As we shift further away from keyword-based search and more towards entity-based search, internal data quality is becoming more imperative.”

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    Publicado el 14.3.2014 por Equipo GNOSS

    La nueva realidad de la búsqueda semántica de viajes con Google

     

    Las compañías de viajes se deben adaptar a la búsqueda semántica de Google 

    La búsqueda de Google se está convirtiendo cada vez más en un asistente personal en relación al motor de búsqueda convencional. Los días en que aparecían los resultados de las búsquedas en primera página basados en el SEO y las palabras clave han pasado ya a la historia. Cuanto antes se den cuenta las empresas de viajes sobre esta nueva realidad y pasen a convertirse en editores de contenidos en vez de publicistas más rápido obtendrán beneficios.

     

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    Publicado el 25.10.2013 por Equipo GNOSS

    El SEO en la web semántica

    El algoritmo de Hummingbird (EN) por el que Google ha apostado recientemente podría considerarse como la antesala de una web basada en la semántica y no únicamente en la contextualización.

    En este post Pablo Iglesias, desarrollador especializado en el área del diseño de interfaces, accesibilidad y usabilidad, hablar sobre la importancia de la Web semántica en SEO.

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    Publicado el 8.1.2013 por Equipo GNOSS

    13 Semantic Markup Tips For 2013: A Local SEO Checklist (searchengineland.com)

    Serie de recomendaciones SEO basadas en tecnología semántica:

    "One of the least-tapped areas of local business website optimization continues to be semantic markup. Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs".

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    Publicado el 5.9.2012 por Alberto Ortiz Capellán

    Si el contenido es el rey, la disponibilidad en diferentes tipos de pantallas es la reina (Google SEO)

    Artículo que habla sobre la importancia que le da Google a las webs adaptadas a las diferentes resoluciones (Tablets, smartphones, tv,...) y como lo ponen en la segunda posición de la lista de cosas más importantes a la hora del posicionamiento de páginas web o SEO.

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